Triple-loop learning organization: a performance management framework

Introduction

This article explores the concepts of single-, double-, and triple-loop learning, drawing on insights from various sources and enriched with my own reflections and examples. It also presents an integrated model that connects performance management frameworks with organisational learning theory. The final chapter offers practical reflections on how organizations can evolve into genuine learning organizations, building the cultural and structural conditions that enable continuous improvement and transformation.

The classical learning cycle

Figure 1 represents the “classical learning cycle” as I chose to call it.

Ein Bild, das Text, Screenshot, Schrift, Diagramm enthält.

KI-generierte Inhalte können fehlerhaft sein.

Figure 1. Single-, double- and triple-loop organisational learning model

Elaborated on the basis of the summaries of , and which build on the learning approach of Bateson (1972) and its further developments by Argyris and Schön (1978). Assumptions classification adopted from .

Performance management framework of a triple-loop learning organization

Figure 2 presents a synthesis I made from various sources. I believe this model of a performance management framework of a triple-loop learning organisation is applicable for all kinds of organization — especially governmental and not-for-profit, but also to purpose-driven companies and corporations that embrace sustainability as one of their guiding principles.


Figure 2. Performance management framework of a triple-loop learning organization (download as PDF)

Figure 2 is elaborated on the basis of : the political and administrative planning and performance process ; the conceptual framework of performance ; the impact cycle (logical model) of PHINEO ; the planning and evaluation scheme on three levels of the Swiss Agency for Development and Cooperation (SDC) in . The short description of the learning loops are adopted from . The names of the areas are inspired by the “spheres” in . Underlined are the OECD DAC evaluation criteria (relevance, effectiveness, efficiency, impact and sustainability). One criterion – coherence – could not be shown here. The origin of the names of the steps in the learning cycle (e.g., Assumptions – Actions – Results; Direction – Execution – Evidence) is given in a table at the end of this article.

Let’s describe the learning loops.

Single-loop learning: Learning to improve existing strategy execution


Figure 3. Single-loop learning

Single-loop learning (Figure 3) is the most basic form of organizational learning. It refers to making adjustments to actions or processes in response to deviations from expected results — without questioning or altering the underlying goals, assumptions, or values that guide those actions. Organisational strategy – implicit or explicit – is taken as given .

In single-loop learning, we primarily examine our actions or behaviours. It is learning through trial and error: finding the best set of activities we expect to deliver the desired result. We strive to optimize, go faster, add more effort, and do things better.

Within the performance measurement system, single-loop learning is limited to the identification and correction of errors . We use indicators to understand whether strategic objectives are being implemented, review performance against targets or intentions and take corrective actions if necessary .

Organizations without well-formulated strategic objectives risk becoming fixed on achieving only operational goals (i.e. operational efficiency) and measuring whether planned activities are being achieved (or not) — and how well.

Single-loop learning focuses on doing the things right and challenges operational assumptions. Causality is addressed between actions and results: “What should we do in order to get a given result?” — often assuming that problems and their solutions are close to each other in time and space.

Although it is often said that the key question of double-loop learning is “Are we doing the right things?”, I believe this question—if interpreted narrowly in terms of actions — applies to single-loop learning. The logic is simple: As long as we focus on “doing”—that is, on actions and behaviours—we remain in the single-loop. Thus, even in single-loop learning, causality may be examined between objectives and activities, provided that the objectives themselves are not questioned.

When engaging in single-loop learning, we answer questions such as: “How should we proceed?” or “Who should make what, and how?”. We focus on procedures and rules .

Example of an operational assumption and single-loop learning:

A manager believes in a “healthy workload,” expressed in a specific number of open files per employee, which – if known – could reduce turnover in the team. The manager experiments year after year with different workloads, but high turnover persists. They can either continue experimenting (single-loop learning) or conclude that another factor may be causing the problem—a step toward double-loop learning.

Double-loop learning: Learning to revise and challenge strategy and its assumptions


Figure 4. Double-loop learning

In double-loop learning (Figure 4), deviations are not merely treated as errors to be corrected or problems to be solved. Instead, we begin questioning our ideas of how change happens and examine our causal assumptions. These reflections often lead to revising at least one strategic objective of the existing strategy.

I believe the fundamental question guiding double-loop learning is: “What are the right things we should aim to achieve, and how are they interconnected?”. Once we answer this question and revise our strategy accordingly, we gain insights into the right actions to take.

In a double-loop learning process, performance measurement information is used to challenge strategy and its components in order to revise or refine them . Causality is addressed between strategic components, such as resources, core competences or customer value proposition.

Example of double-loop learning:

A public administration follows the advice of an external consultant that intangible soft outputs such as trust are measurable (which in itself represents a triple-loop learning step, as it reflects a shift away from their former belief in “objective” indicators” – see next section). They identify and add trust as a strategic objective in their strategy and develop relevant indicators to measure it. They then explore ways to improve trust levels through process improvements and better customer interactions. Ultimately, performance improves, as confirmed by outcome indicators.

Triple-loop learning: Learning to measure and learning how to learn


Figure 5. Triple-loop learning

Triple-Loop learning (Figure 5) is the deepest form of learning and involves principles. An organization questions its fundamental purpose, vision, and mission, as well as its prescriptive assumptions (norms, values, mental models, policies and interests) and paradigmic assumptions (deep beliefs, worldviews and philosophies) (adapted from ). At the same time, the organization develops a deeper understanding of its stakeholders’ evolving needs in a volatile and complex environment.

Triple-loop learning helps refine the lenses through which we see and make sense of the world, strengthening our understanding of the context in which the organization operates. Thus, causality is addressed between the real world and the picture of it that our perceptions generate. It enhances our awareness of our own limitations. The organization is learning how to learn.

A useful analogy is the discovery of wavelengths beyond visible light — perceptible for some animals but not for humans. Triple-loop learning allows us to “see” through others’ perspectives and recognize realities we have not lived, considered or measured.

In the triple-loop learning process, the organization assesses its ability to assess performance with the given performance indicators. It evaluates how good the performance indicators and key performance questions are in helping the organization to improve and learn. The organization learns how to measure.

Engaging in triple-loop learning, we begin to explore deeper questions: What is right? How do we decide what is right? And I would add: Why do we want to achieve the things we aim to achieve?

Example of a prescriptive assumption reflecting a failure of triple-loop learning:

Steve Ballmer, then-CEO of Microsoft, reacted to the launch of the first iPhone by saying: “$500, fully subsidized with a plan! I said, that is the most expensive phone in the world, and it doesn’t appeal to business customers because it doesn’t have a keyboard, which makes it not a very good email machine.”

This reflects a rigid prescriptive belief that mobile phones should have physical keyboards to appeal to business users. Microsoft failed to question whether its assumptions about user needs and value were still relevant. By not engaging in triple-loop learning, they remained prisoners of outdated norms.

Example of a paradigmic assumption reflecting a failure of triple-loop learning:

Consider the worldview that accepted slavery. Throughout the first half of the 19th century, leaders in the Southern U.S. states could not envision a future without the institution of slavery. Meanwhile, the transformative shift of the Northern States toward values like freedom, equality, autonomy, and competitive, egalitarian free-labor capitalism challenged this paradigmic assumption—one the Southern leadership was frightened to confront. (Free interpretation based on the Wikipedia article “Origins of the American Civil War”).

How to become a learning organization

I am aware that the title of this last chapter is ambitious and may seem pretentious. Please consider it an open invitation to build on these ideas.

Learning strategically means thinking strategically

Double-loop learning is also called “strategic learning” (Kaplan & Norton, 1996, in .

To become a double-loop learner, an organization must meet several critical conditions: formulate a clear, results-oriented strategy (see ); align its activities, projects and budget to that strategy; develop genuine KPIs in order to test strategic assumptions; and foster a performance-driven culture or an enabled learning environment (see (; ).

I believe the greatest challenge in transitioning from single-loop to double-loop learning is shifting the mindset from thinking in activities to thinking in objectives. Kurz und Kubek call this approach “impact orientation” and recommend starting from the desired results at outcome and impact levels. This requires learning to “clearly articulating strategic goals in language everyone will understand” and link them causally.

One effective way to assess whether an organization is capable of double-loop learning is to examine its strategy and review its strategic reporting and indicators—both provide strong signals of the organization’s learning maturity.

A learning organization means cultural transformation

I especially appreciate Bernard Marr’s description of an enabled learning environment, summarizing insights from Argyris & Schön (1978), Preskill & Torres (1999) and Peter Senge (1990):

“Most theorists agree that organizational learning takes place when individuals and teams engage in dialogue, reflection, asking questions, and identifying and challenging values, beliefs, and assumptions. An enabled learning environment is an organizational environment in which all employees are actively seeking new strategic insights, which are based on their understanding of strategy and the performance indicators collected, to allow them to challenge strategic assumptions, refine strategic thinking, to make better decisions and to learn. The word ‘enabled’ stresses the fact that employees are also enabled or empowered to use strategic insights. Having insights about how to improve things without the authority to do something about it, is often a source of employee frustration.”

I believe becoming a double-loop learner is not a prerequisite for taking triple-loop learning steps — if anything, the reverse may be true. For example, an organisation must first change its culture to allow employees to seek new strategic insights and challenge strategic assumptions. This means that strategy – and not merely the strategy execution plan (which I often observe in many organizations) – should be explicitly communicated to employees. In other words, to foster the ability to learn, organizations must end the structural and functional division of thinking, doing, and deciding .

One enabler of a performance-driven culture is an uncompromising commitment to honesty and truth: without honesty and truth, there can be no trust, and without trust, there can be no performance-driven culture . Stacey Barr speaks of a high-performance culture that values “undiluted truth as the only way to wisdom”, implying a greater tolerance for accurate bad news than for inaccurate good news .

In a learning organisation, the performance measurement system is not used to control people’s behaviour — because this inhibits learning . Measuring people causes dysfunctional behaviour . Even worse, when people are in a state of fear or defensiveness, they cannot be creative — and without creativity, there can be neither genuine learning nor innovation. Measurement should be used for improvements, not for judgement . High-performance organisations see measures as tools in people’s hands, not rods for their backs .

At this point, I decided to publish the article and continue refining these ideas in the future.

What did I learn while writing this text? That the “classical learning cycle” may itself need adjustment:


Figure 6. Single-, double- and triple-loop organisational learning model (adjusted)

Origin of the names of the steps in the learning cycle

Step 1

Step 2

Step 3

Step 4

Source

Assumptions

Actions

Results

Context

The concept of Triple Loop Learning of Argyris & Schön in

Direction

Execution

Evidence

(Decision)

The three leadership habits of evidence-based leadership and

The organisational habits that evidence-based leaders inspire

Plan

Do

Study

Act

The PDSA cycle of Deming (1993) in

Objectives

Activities

Indicators

–

The Management Triangle

Thinking

Doing

Reflecting

Deciding

Learning process of Kolb (1984) in , with modified order

Questions

Actions

Observations

Reflections

Action inquiry cycle of learning

Define strategy

Execute strategy

Measure performance

Review and discuss performance

Performance management learning cycles , supplemented

References

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Objectives, indicators and activities: How to escape the Bermuda Triangle?

Objective (goal), indicator and activity are basic terms in strategic performance management and measurement. Although they seem self-explanatory, it is amazing how often they are mixed up in organizations of all kinds, in politics, or in everyday private matters. This article outlines simple language rules that can help you properly formulate strategic objectives, indicators, and activities.

Objectives, indicators and activities are central elements of strategic planning and strategy execution. With them, an organization determines what it intends to achieve, how it wants to achieve it, and how well it achieves it. These three elements stand in a functional triangular relationship (Figure 1).

Figure 1. The Management Triangle
(modified from Kaplan, R., Norton, D., 1996 and Barr, S., 2017)

An objective can be achieved with one or more activities. The degree of achievement of an objective can be measured or assessed by one or more metrics or indicators.

In practice, it seems easiest to formulate activities. It is enough to ask the question “What should we do …?” to trigger the thinking process and come up with numerous ideas. Formulating objectives and indicators, on the other hand, does not seem to be so simple and trivial. There is a risk of confusing objectives with activities or with indicators. In the worst case, the Management Triangle then becomes the Bermuda Triangle, in which one gets lost, or a single management point: activities or indicators become an end in themselves. Implementing activities or hitting targets is often perceived as a success. However, organizational success is neither one nor the other. It is exclusively the achievement of strategic goals.

In this article, I would like to provide answers and possible solutions to the following questions:

  • How can strategic objectives be properly defined?
  • What standards can be applied when formulating strategic objectives?
  • How can objectives, activities and indicators be distinguished from each other?

Strategic objectives and organizational performance

A strategic objective is a description of a desired future state which an organization is aiming for. Future states are to be formulated at different strategic levels (such as vision, stakeholders, processes, resources, and values) and concerning different strategic elements (such as society, customers, capabilities, intangible resources, or organizational culture). To represent the way organizational performance has been created, or, in other words, to visualize the strategic objectives with their cause-effect relationships can in theory and practice be done with various mapping tools such as Business Model Canvas, Strategy Map, Value Creation Map, Success Map (German: “Erfolgslogik”), Results Map, Logic Model (German: Wirkungslogik) etc. The best way to describe, understand and communicate it is by means of a story (value narrative).

Standards for properly formulating strategic objectives

From my practical experience, I would make the following recommendations for formulating strategic objectives:

  • Use specific nouns and adjectives

Avoid generic management terms such as product, service, efficiency, market share, customer satisfaction, employee satisfaction, etc. Instead, look for the appropriate, specific noun. Adjectives are used to describe characteristics. These characteristics will be the basis for building key performance indicators (KPIs) in a further step of the strategy process. Therefore, avoid general, non-specific adjectives such as good/bad, high/low, etc. Look for the adjective that best describes the essential characteristic (see example).

  • Use stative verbs instead of dynamic (fientive) verbs

Dynamic verbs are appropriate for expressing activities. Use stative verbs instead – those that describe a static, unchanging state, such as be, have, become, possess, remain, live, can, arise, rule, etc.

  • Avoid verbal nouns (gerunds) and their synonyms

The use of verbal nouns (gerunds) and their synonyms such as developing/development, introduction, etc., is a disguised way of expressing actions and, in turn, of formulating activities instead of objectives (see example).

  • Do not use numbers

Numbers are clearly the target values of indicators. Therefore, it is imperative to avoid them when formulating strategic objectives.

Examples

Here is an example of poor objective formulation:
“Construction of a refugee camp with 300 houses in one year.”

Here a verbal noun of an activity verb (“construct”) has been used. Thus, an activity has been formulated. The actual objective remains unspoken. Further, using numbers is a hidden way of formulating operational performance indicators (related to time, cost, or quality).

An example of a properly formulated objective is:
“The refugees have decent shelter.”

Here, a stative verb has been used. The state that is aimed for – “decent/humane shelter” – has an essential property: “humane” which can serve as a basis for a KPI. The objective leaves open all activities to achieve it, such as camps with houses, barracks or tents, bunkers, accommodation with private families, or converted public buildings.

Operational objectives versus strategic objectives

The term “operational objectives” appears time and again in management literature. But what does it actually mean?

“Operational objective” is just a synonym for “result of an activity”. “Operational objectives” and operational metrics are indeed linked to a direct result of organizational activities. When an activity has been completed, there is usually a result. The operational objective prescribes or reflects to what extent a task has been completed (output) and what resources (costs, hours) have been invested in its implementation. Here, we talk about the activities’ efficiency. Strategic objectives and strategic indicators, for their part, are related to the mostly indirect and long-term consequences (effect, added value) of organizational activities (outcome and impact). Here, we talk about the activities’ effectiveness (Figure 2).

Conclusion

Strategic objectives can be properly formulated using simple and clear language standards. Management professionals should invest as much time as needed in this exercise. The investment is worthwhile. The better strategic objectives are formulated, the more self-evident they are, at all levels of the organization. Properly formulated objectives require less communication effort because they provide explicit or implicit answers to the question “Why?”. Properly formulated strategic objectives enable the creation of high-quality KPIs and save half of the effort for this. The uncompromising adherence to language standards when formulating strategic objectives is the key to clearly distinguishing between strategic objectives, activities, and indicators. And also the key to escape from the Bermuda Triangle in strategic performance management.

Further reading

– Barr, Stacey. 2021. Why We Struggle With Actions Versus Results. Blog article.
– Marr, Bernard. 2009. Managing and Delivering Performance. How governments, public sector and not-for-profit organizations can measure and manage what really matters. Elsevier.
– PHINEO, 2018. Kursbuch Wirkung. Das Praxishandbuch für alle, die Gutes noch
besser tun wollen.

The original article in German appeared in Management und Qualität (9-10 / 2022) (download)